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In another update to the Awards, the Creative Commerce Lions have been evolved from the Creative eCommerce Lions to celebrate the innovative and creative approach to online and offline commerce, payment solutions and transactional journeys. LinkedIn and The B2B Institute are proud to support this new benchmark and champion these efforts.”

The launch of a Creative B2B Lion is an incredible initiative that will act as a catalyst for creativity and effectiveness. There is a new generation of high-growth B2B players who are rewriting the rules on B2B brand-building because they understand that effectiveness is all about the work. About the Lion, Jann Martin Schwarz, Global Head of the B2B Institute at LinkedIn said, “ Businesses that deliver products and services to professionals are among the fastest growing industries globally. The Creative B2B Lion has been developed with input and research from industry experts and is supported by the B2B Institute, a LinkedIn Think Tank and strategic thought partner. Having seen a rise in B2B work winning across the Lions, and with many in the industry believing that a specialist Lion in this area will raise the creative bar and elevate the discipline, we think that now is B2B’s moment to have its own spotlight on the global creative stage.” He added, “ We first started discussing a Lion that recognises B2B work way back in 2013, but we always try to get the timing right, so that our Awards are reflective of the industry and in line with its needs. Philip Thomas, Chairman, LIONS, said it was a Lion that had been “ several years in the making”. The newly launched Creative B2B Lion will celebrate game-changing creativity and effectiveness in work for products and services that are purchased by professionals on behalf of businesses.

The awards, which each year set the global benchmark for creative excellence in branded communications, will open for entries on 20 January with judging and awarding taking place in Cannes in June. 30 November 2021 - Cannes Lions has announced changes to the 2022 Awards which include the launch of the Creative B2B Lion and an evolved Creative Commerce Lion.